Let’s be real - fashion wouldn’t be fashion without those girls. The ones who walk into a room (or down a runway) and change the whole vibe. Each decade has had its moment, its muse, its style obsession. So here’s a lil walk down fashion memory lane - one icon per era who defined the aesthetic and made everyone else try to keep up <3
1990s: The OG Cool Girl
Icon: Kate Moss
Messy hair, low-rise jeans, and the heroin chic invention - Kate Moss made minimalism sexy and grunge glamorous. She basically brought in the “model off-duty” look before Instagram even existed. Bonus: she made a slip dress a red carpet moment.
Runner-ups: Naomi, Winona, Diana (a princess in biker shorts? Yes please)
2000s: Chaos, But Make It Fashion
Icons: Mary-Kate & Ashley Olsen
The queens of layering, Starbucks cups, and “are they homeless or high fashion?” looks. MK & A gave us boho-chic with oversized sunnies, vintage furs, and bags as HUGE.
Runner-ups: Paris Hilton, Nicole, Britney, Gwen
2010s: Street Style Royalty
Icon: Rihanna
Nobody - and I mean nobody - served like Rihanna in the 2010s. Airport looks? Slayed. Paparazzi shots? Iconic. Stage outfits? Literal fashion history. From baggy jeans and heels to crystal bodysuits, she made “bad gal” fashion a global mood.
Runner-ups: Kim K, Alexa Chung, Cara
2020s: The Internet’s Favorite Muse
Icon: Bella Hadid
Bella’s not just walking for major designers - she’s walking through New York in low-rise cargos and tiny tanks, and the world is screaming more. She’s the face of 2020s fashion: Y2K nostalgia, model-off-duty 2.0, and a closet that’s both thrift-coded and couture-level. Every fit? A reset.
Runner-ups: Zendaya, Jennie Kim, Kendall Jenner, Hailey Bieber